What is Markup?

Markup is a term accustomed to outline the distinction between the cost of any good, service, or monetary instrument and its current selling price.
Alternatively, Mark-up can also be defined as the gross margin of a sale, but the term is normally used in various contexts. A product markup is added by the retailer to get a profit from the transaction. This mark-up can also be expressed as a percentage of the sales price or as a percentage of the cost.

In the financial markets, this term is used to describe the distinction between the offering price, which is a price given to market dealers, and the final price the customer pays for the security; this is a regular expression used between market participants such as dealers or brokers.

Formula of Markup:

The markup percentage calculation formula is as follows:

Markup Formula


How to calculate markup?

  1. Find out your COGS (cost of goods sold). For example $70.
  2. Calculate your gross profit by subtracting the cost from the revenue. Our product sells for $100, so the profit is $30.
  3. Divide profit by COGS. $30 / $70 = 0.4285.
  4. Convert it into percentage: 0.4285 * 100 = 42.85%.

The formula of markup is as follows: markup = 100 * profit/cost. We multiply by 100 because we express it as a percentage, not as a fraction (50% is the same as 0.5 or 1/5. This is a simple percent increase formula.

When you don’t know the profit, but only know how much we paid for an item (cost) and sold it for (revenue), we simply substitute profit for the formula for profit. Profit = revenue – cost. So the formula of markup becomes: markup = 100 * (revenue – cost) / cost.

And, try revenue = cost + cost * markup / 100.  if you need the selling price, This is probably the most common scenario – you know how much you paid for something and your desired markup, and therefore want to determine the sale price.

How do you find the markup on selling price?

Formula of markup is Selling Price - Cost

To find markup in dollars, simply substract the cost from selling price.

For Example: If a product sells for $25 and costs $15. The markup would be $10.

To find markup percentage simply use this formula: (Selling price – Total cost) / Total cost * 100

The markup percentage would be:
Markup % = (25 – 15) / 15 * 100
Markup % = 66.67%

Margin vs Markup Chart

15% Markup = 13.0% Gross Profit

20% Markup = 16.7% Gross Profit

25% Markup = 20.0% Gross Profit

30% Markup = 23.0% Gross Profit

33.3% Markup = 25.0% Gross Profit

40% Markup = 28.6% Gross Profit

43% Markup = 30.0% Gross Profit

50% Markup = 33.0% Gross Profit

75% Markup = 42.9% Gross Profit

100% Markup = 50.0% Gross Profit

You may also like to try our profitability calculator like Margin calculator, The net profit margin calculator, EBIT calculator, return on Investment calculator

Now there is no need to worry about calculating your employee’s overtime pay, use our overtime calculator. if you want to know the commission percentage on sales in just a second so don’t forget to use our commission calculator. The margin with a discount is especially helpful. Get your mind rid of maths problem, step forward and focus on doing business!